Social Media Success for Dental Practices AND Reach New Heights in Dentistry: 2022

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SOCIAL MEDIA SUCCESS FOR DENTAL PRACTICES AND REACH NEW HEIGHTS IN DENTISTRY: 2022

FRIDAY, APRIL 8, 2022

8:15AM - 3:15PM

CATEGORY 3 - 6 CE POINTS

SOCIAL MEDIA SUCCESS FOR DENTAL PRACTICES

PRESENTED BY NATHALIA PORRAS, MBA

8:15AM-11:30AM

Course Outline

Learn how to build and grow a thriving dental practice making use of Social Media (the right way!), without hiring an entire marketing team or marketing agency, facing tech overwhelm or having to guess what works and what doesn’t.

In this course/workshop, Nathalia Porras,MBA will show you step-by-step how to leverage the power of social media marketing to start attracting new patients, and build a highly recognizable dental practice, so you can have a SHIFT in your practice from feeling overwhelmed, or uncertain as to what to do, to ultimately ensuring that social media becomes another revenue stream for your practice.

Nathalia will be covering all aspects of creating an overarching digital marketing strategy, she will share creative and marketing tactics that have helped her clients establish a strong market position. Based on research, best practices and experience, Nathalia will present opportunities inherent in different social media platforms, paid campaigns and organic social media.

Learning Objectives

Take control of your Social Media by having a cohesive marketing plan and roadmap.
Build your clinic’s brand, by defining your position in the market and clearly understanding your points-of-differentiation
Lower the barriers that new patients have in finding,learning and booking an appointment with you online.
Leverage both organic and paid social media efforts to convert followers into new patients
Build your online marketing roadmap for the next 6 months
Create a seamless video strategy so that you can be creating engaging video content efficiently (think reels!)
Set metrics and KPIs that will allow you to measure results and pivot where need be

Biography

Nathalia Porras, MBA, is an experienced dental marketer, speaker and consultant. She founded NP Dental Marketing a boutique marketing agency that specializes in social media marketing, website design & online paid ads services exclusively for dentists. Since its inception in 2015, Nathalia's vision has been to help dentists in their quest to practice success and growth via online marketing strategies. She's helped numerous general dentists, specialists, and currently a national dental association, achieve their business goals through customized online marketing strategies. Nathalia is passionate about infusing “strategic creativity” into the dental industry, and leads her team with this core value in mind.

Website: https://npdigitalmarketing.com/

REACH NEW HEIGHTS IN DENTISTRY: 2022

PRESENTED BY KARIMA BAPOO-MOHAMED, DIP DH, RDH, MBA

12:15PM-3:15PM

Course Outline

As dental clinics slowly experience the rebound in dentistry in 2022, what should dental practices be doing now to make sure they retain patients and attract new ones to ensure growth in 2022?

It becomes imperative now, more than ever before, that dental practices remain laser focused on opportunities for growth and fine-tune operational systems to overcome some of the current challenges; such as team member shortages.

This high impact course will explore insights on current trends in dentistry and create awareness on each aspect of the winning growth formula of Attract + Retain = Grow

Key take-aways from this course will be actionable strategies on patient acquisition and retention as well as proven and sought-after business plan on the three key ways to grow your business.

Walk away with industry best practices on how to enhance the patients’ dental experience so they become raving fans and drive your whole practice to a higher level of success.

Focus on strategies to increase teams’ engagement and enjoyment of their jobs leading to decreasing office stress and increasing profits!

Learning Objectives

Discover the must-have elements to incorporate the rising value of patient convenience
Review strategies to become hyper-focused on creating a special patient experience and differentiate from competitors
Learn the powerful business law of leverage in three ways to grow your patient base
Describe the components of patient satisfaction formula to increase referrals
Discuss strategies for patients’ emotional engagement in their oral and overall health
Introduce 6 steps of integrity-based solutions to patients’ perceived problems

Biography

Karima Bapoo-Mohamed, Dip DH, RDH, MBA, has over two decades of experience as a dental coach and a clinician working with a wide variety of local, national and international audiences. Karima is highly motivated to empower dental practices and teams to create clinical and operational efficiencies with a patient-centered care model while managing change processes and transformation.

Exemplifying the traits of a true global citizen, Karima developed and implemented strategic and tactical programs in Africa and Asia driven by her passion to improve oral health outcomes globally. One of her many noteworthy achievements is spearheading the development of a brand-new profession of dental hygiene in South East Asia, of which she is the founding program director of this inaugural program.

Karima brings her global strategic leadership and clinical expertise coupled with her innate ability to achieve measurable outcomes, to her role as the Senior Director of Education and DSO Growth at CareCru Inc.

Karima is a graduate of two faculties at the University of Alberta (U of A), Faculty of Medicine and Dentistry for her dental hygiene program and School of Business for her Master’s in Business Administration (MBA).

Karima’s efforts as an educator have been acknowledged by being the recipient of the prestigious 2014 University of Alberta Alumni Honor Award as well as the 2013 Gibb Clinical Teaching Award at U of A. She was also awarded the Alberta Education scholarship for her high performance in the MBA program at the U of A.

Her volunteer ethic is exemplified by her contribution to various boards including the American Academy of Implant Dentistry (AAID) 2021-2022 Annual Education Committee, Professional Advisory Committee- CDI college. She is an active member of the College of Registered Dental Hygienist of Alberta (CRDHA).

Karima is also a trained instructor for the Association of Dental Implant Auxiliaries and Practice Management Certification programs (ADIA&PM), a division of International Congress of Oral Implantology (ICOI)

Contact Karima at:

KBM Consulting Services
780 908 0790
karimabmohamed@gmail.com
www.thesmilematters.com

Social Media Success for Dental Practices AND Reach New Heights in Dentistry: 2022

April 8, 2022
Ottawa Conference and Event Centre
200 Coventry Road
Canada
K1K 4S3

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